Communications

Newsletters & Yammer

The Challenge:

Provide stakeholders with timely updates on learning design projects. Updates must meet stakeholder needs, are engaging, informative and centrally located.

The Solution:

I surveyed stakeholders about their preferred method and frequency for receiving updates. From the survey results, I designed a communication strategy including a monthly newsletter and Yammer posts.

Initially, I used MailChimp to create the monthly newsletter, however, I found that this drove users to an external site. I wanted to increase traffic to the Curriculum Hubs (the central curriculum repositories), make past posts easier to find and re-read, and strengthen the membership. So, I added a newsletter blog to the Curriculum Hub SharePoint sites. Users can subscribe and receive notifications to their inboxes as new updates are released. Additionally, past newsletters are easy to find as they are all on the site – see “Sample Project Updates”.

Next, I created a Yammer feeds to provide immediate updates on new course releases and updates. As Yammer is used across the organisation, it was an effective tool for driving interest and traffic to the curriculum sites.

The newsletter and Yammer feed updates stakeholders on: